Science and technology is the perfect factor society could ever ask for. The course of his work traces the changes in new technology and the adjustments in attitudes in direction of it. Rushkoff understands the technology from the perspective of a longtime consumer and emerged from the counter-tradition as counter-cultural concepts influenced mainstream culture.
Media ecologists know, typically, what it’s they’re eager about—the interactions of communications media, technology, technique, and processes with human feeling, thought, worth, and behavior—they usually know, too, the kinds of questions about these interactions they’re involved to ask.
Therefore its “useful construction, cohesiveness, resilience, flexibility, responsivity to actuality, evolutionary growth and growth, or the relative lack thereof, to a very important extent, decide its longevity and quality of life.” Culture is realized and is the result of traditionally and conceptually designs and patterns for living with and regarding others and the cosmos.
Aligning such political processes with inventive powers of invention that demand laboratories of thought and experimentation for future forms of subjectivation” (Guattari’s words), additionally poses a demand for the creative rigor with which life amongst media have to be taken up’ (5).
With the rise of Christianity, the notions of time and its linear direction begin to be applied to the mental sphere, and, as experimental science takes shape, these notions steadily start to blaze a path in the examine of nature, giving beginning to the concepts of natural history, of oriented and irreversible adjustments in nature and society.